Direct bookings don’t have to be a mystery or an uphill battle.
Where every post drives a booking, and every booking drives your business.
80% of Vacation Rentals Struggle to Achieve More Than 20% Direct Bookings
Are you frustrated by relying on third-party platforms for bookings? Between high fees and limited control, it can feel like your rental business is at the mercy of external platforms. If you’ve ever wondered how to take control and create a direct line to guests, you’re not alone.
Direct bookings don’t have to be a mystery or an uphill battle.
At Market Movers, we understand the challenges that vacation rental owners face in building a steady stream of direct bookings. That’s why we specialize in influencer marketing strategies designed specifically for vacation rentals. Through creative partnerships and curated content, we help you reach the right audience directly and on your terms.
Market Movers – Bring Bookings BAck Home.
You’re passionate about your rental, and so are we! At Market Movers, we specialize in bringing guests to you, the real you, through influencer marketing strategies that attract guests directly.
Let’s meet ReTreet Resort and Spa, one of our clients who went from platform-bound to fully booked (directly!).
Nestled between Guntersville and Scottsboro, AL, ReTreet Resort and Spa wanted to increase direct bookings but struggled with high platform fees and limited brand control. They needed a strategy that would let them connect directly with guests, driving bookings and loyalty in a way that felt authentic and manageable.
Market Movers stepped in with a custom influencer marketing plan that transformed ReTreet’s approach to direct bookings.
Through curated partnerships with influencers who resonated with ReTreet’s target audience, the resort experienced:
- A 120% increase in social media engagement, drawing a new wave of interested guests.
- An 80% increase in direct bookings, significantly reducing reliance on third-party platforms.
- A loyal following of guests who share their experiences, driving consistent word-of-mouth referrals.
The Solution: Merging Tech and Influencer Marketing for Direct Bookings
How did we achieve direct booking success for ReTreet Resort? By integrating a powerful tech stack—connecting Hostaway’s booking platform with a CRM system—alongside a strategic influencer marketing program, we created a seamless experience that drove engagement and bookings. Here’s how the combined approach worked:
Tyker Wilson
Communications Specialist
Brandon Smith
Media Manager
Brandon Smith
Media Manager
Jessica Spencer
Audio Engineer
Authentic Storytelling through Influencers: We partnered with micro-influencers who shared real stories from their stay at ReTreet. Their personal experiences, published on social media, built genuine trust with followers and highlighted why ReTreet was worth booking directly.
Exclusive Offers & Promo Codes via CRM Integration: Influencers shared unique promo codes tied to the CRM, allowing ReTreet to track influencer-driven bookings while offering followers exclusive discounts for booking directly through ReTreet’s website. This dual incentive and tracking system was key to attracting and converting new guests.
User-Generated Content (UGC) and Community Building: Encouraging influencers and guests to share their experiences created a continuous stream of UGC, boosting brand visibility and fostering a vibrant community around ReTreet. This approach not only attracted new guests but also kept ReTreet’s online presence authentic and engaging.
Strategy Featured in ‘Audacious‘
How Humans Win in an AI Marketing World – By Mark Schaefer
Ready to Take Control of Your Bookings?
Unlock the strategies that helped ReTreet Resort transform its booking process. Our $9 ebook, The Complete Guide: Influencer Marketing for Vacation Rentals – Boost Your Bookings with Strategic Creator Collaborations, gives you the step-by-step tools to:
- Partner with influencers who connect with your ideal guests.
- Use proven content strategies to increase visibility.
- Drive direct bookings and reduce dependence on third-party platforms.
Whether you’re just starting with influencer marketing or looking to refine your approach, this guide provides everything you need to see real results.
Imagine a Future with Consistent Direct Bookings
Stop relying on third-party platforms alone and start building relationships directly with your guests. Like ReTreet Resort, you can create a lasting brand that guests will want to return to, again and again.
Download the Guide and Start Your Journey to More Direct Bookings!